In Store branding is a vital medium in attracting new customers and ultimately increasing sales. Good point of in-store branding grabs the attention of customers immediately, then it entices them to investigate. The most important advertising tool for any retailer is his own store. Every store has its own in-store branding strategy and long-term plan. In store branding material is changed regularly to attract existing and new customers to the store. The most commonly used material in in-store branding is Vinyl with Digital Printing. In-store branding comprises close-up pictures of the products for customers to get a detailed view of a product. In-store branding mainly pasted with pictures of products showing offers, discounts, etc. to attract customers.