Digital Wall Painting Advertisement is a modern branding technique that uses water-activated material technology on CCK liners, enabling painting on a variety of surfaces, both smooth and rough. One of the key benefits of digital wall painting advertisements is their versatility, allowing application on surfaces like rough stone, wood, glass, metal, and clay. This flexibility extends branding opportunities beyond just stone walls to a wider range of surfaces.
Wall painting advertising is a popular method in urban areas of India, and it is equally effective in rural regions where other forms of outdoor advertising, such as on buses, cabs, and auto rickshaws, are less feasible. In these areas, wall paintings remain a dominant advertising medium, and the introduction of Digital Wall Painting Advertisement further enhances their impact and usage.